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CINDY
KIM



OLIO

Students' first step into the professional world.



Olio is a digital platform that allows creative students to showcase their portfolios and allows recruiters to search for their next potential employee. This platform showcases building experience and enables students to establish professional connections.
ROLELead UI/UX Designer & Copywriter

TEAMKalen Chowdhury
Neylan Parker

TOOLSFigma & InDesign

DETAILS2025

THANKSEmily Salinas




BRAND BREAKDOWN



BRAND CONCEPT
Olio was created to fill a gap in the job market for students who don’t have a platform meant only for them. It’s designed to make applying for creative jobs easier for students by providing a recruiter app specifically for them.


Many platforms involve professionals with years of experience, which makes it difficult for students to compete with. At the same time, targeting students allows recruiters to find positions meant specifically for students.




BRAND IDENTITY

Fonts were chosen based on readability and a balance between friendliness and not being childish. MuseoModerno is fun but has some accessibility issues with some letters, so we left the professional side to DM Sans, whose typeface is easy to read.

Portfolios should be the ones to stand out, not Olio. Their brand colors reflect a minimalist look that accentuates student artists’ work. The bright pop of purple separates them from the blues of popular networking sites like LinkedIn and Behance while also being eye-catching.




COMPETITORS & AUDIENCE
Some key considerations included identifying a gap in which students were the primary target, avoiding over-saturation of the target audience, and understanding what makes our competitors attractive.
From our research, we discovered the top four competitors for creatives to share portfolio work and job listings.





LOFI WIREFRAMES & SKETCHES

Our team’s main focus was to establish a gridded structure that would make the app easy to navigate and also highlight portfolio work. Through further planning and revising, we decided on larger images for accessibility and to focus on portfolio work.




FEEDBACK
During user testing, it was suggested to include a drop-down menu to select the screen we would want to go to. Another suggestion was to add a button for rating, either under the job listing or the student profile.



OUTPUT
Each designer focused on their user scenario to design their flow through the app. The app includes an initial survey to differentiate between student and recruiter users.

Users can:
- Save artists or listings
- Upload portfolios or job listings
- Customize profiles
- Message potential employers/employees
- Filter jobs according to needs

REFLECTION
Since the team varied in familiarity with Figma, it’s best to note each team member’s skills for a project to split up the work appropriately. It became increasingly difficult towards the end of the project because each member was assigned different user pathways regardless of their comfort level with Figma.
Before beginning the prototype, it’s better to establish a process for each section to quantify work efficiency across the entire app, rather than focusing on a single feature. We were initially going to make both a desktop and mobile version of our app, but due to time constraints, we decided to focus on the mobile version.
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