Projects
Explore
Aboutcindmiki@gmail.com
Instagram
LinkedIn
● CINDY KIM


Solite
Branding

Solite is a digital news publication that focuses on delivering feel-good news to its audience, promoting positivity and mental health. The brand concept was inspired by the term "doom-scrolling", popularized during COVID-19. It relates to individuals spending excessive time consuming depressing news or information. The visual identity is represented by four characters that represent joy, hope, gratitude, and calm, which also act as genres of good news that users can choose to read on the app.

Breathe. Stay informed, not stressed.

Designed with the help of Forough Abadian and Anjali Biju.

ROLEDesigner & Copywriter

TOOLSFigma, InDesign, & After Effects
DETAILS2025


LOGO
In designing the name, incorporating aspects of morning and nature was critical for the brand’s appearance. As a result, Solite was born—Sol like the sun and lite in reference to both sunlight and being easily digestible.

Creating the brand’s logo followed a similar thought. The circle represents the sun, while the ‘S’ turned on its side is both land and water—a call to return to nature.


Top