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Aboutcindmiki@gmail.com
SOLITE
Finding positivity every morning.Solite is a digital news outlet dedicated to uplifting stories that promote positivity and mental health. Inspired by the rise of "doom-scrolling", the habit of consuming negative news, Solite offers an alternative.
Breathe. Stay informed, not stressed.
ROLEDesigner & Copywriter
TOOLSFigma, InDesign, & After Effects
DETAILS2025
TOOLSFigma, InDesign, & After Effects
DETAILS2025
THANKS
Forough Abadian & Anjali Biju.LOGO
In designing the name, incorporating aspects of morning and nature was critical for the brand’s appearance. As a result, Solite was born—Sol like the sun and lite in reference to both sunlight and being easily digestible.
Creating the brand’s logo followed a similar line of thinking. The circle represents the sun, while the ‘S’ turned on its side is both land and water, a call to return to nature.
BRANDING
Inspired by the logomark, the color choices were intuitive. The visual identity features four characters symbolizing joy, hope, gratitude, and calm, which also serve as categories for the app’s feel-good news.
Marketing material is complemented by photos of nature and a characterization of the logomark that always feels fresh.
Marketing material is complemented by photos of nature and a characterization of the logomark that always feels fresh.
DIGITAL APPLICATION
Solite is accessible on both desktop and mobile, translating the brand’s message across through easy UI, color, and simplicity.